It all started in our parents basement….

Already at the age of 15 and 16 we dreamed of our own backpack brand, with which we want to improve the world a bit by making roads a safer place.

We are Emil and Jacob, raised in the big city of Hamburg, Germany. Growing up, we often got into dicey situations due to the heavy traffic. This did not change as we got older and so we designed a backpack at the age of 15 and 16 to make the roads safer!

The OAK25 Founder Story

From the idea to a startup

"Every day we rode our bikes to friends, to practice, or to school. For more safety, high visibility vests were recommended to us..."

We didn't think these were fancy at all, so we started looking for an alternative. We tinkered day and night in the basement of Emil's parents. Alongside our high school diploma, we worked especially at night to accomplish our dream. We talked to producers and designers and developed our vision. REFLECTIVE BAGPACKS!

But how do minors start a business? 

We faced big challenges. Every day after school we met in Emil's basement. We had an idea and vowed to put it into action. Together. Emil and Jacob. Again long nights came upon us. We sacrificed our collective energy, savings and connections for our dream.

After the delivery of various samples, our financial resources were exhausted, but we had our dream backpack in front of us. The solution to our problem was a successful crowdfunding campaign. We presented our product online and from the sum of 20,000€ we would start the production of our backpack. We knew we had to convince with this campaign to be able to keep our dream alive.

The feedback from supporters online was gigantic! In just a few days we reached our goal. People loved the idea of a reflective, stylish backpack and wanted to support a young start up.

The Result:

Our backpacks not only bring you safer through the traffic, but also become a real eye-catcher due to the highly reflective surface.

We are excited about further steps in our journey and look forward to your feedback on our products.

Warmest greetings from Hamburg, Germany
Emil & Jacob