Founder Story

How it all began...


Kickstarter Video 2019

That's how it all started!


The first backpacks have been shipped!

Why a Reflective Backpack?

Riding a bike can be very dangerous, especially in big cities like Hamburg, Amsterdam, Copenhagen etc.

For this reason, the entire surface, both the backpack and the sling bag, is equipped with a fully reflective material.

With additional source of light you will be highly visible for cars and will get safer through the roads.

Want to learn more about our purpose? Here you can learn more about our reflective backpacks and sling bags.

Our Values


Why is safety important to us? Here's a small example: In 2019, 87,253 accidents involving bicycles occurred in Germany alone, according to the Federal Statistical Office. Especially in the evenings, both the pedestrian and bicycle lane become a risk area. With our reflective backpacks and sling bags, we want to get you through your everyday life safer and easier recognized!


Consciously we focus on high quality in the choice of our materials and use only robust and durable materials to provide more sustainability in the fashion industry. We want to counteract the fast-moving consumer behavior and have purposely chosen a path with our backpacks and sling bags that is different from short lived and seasonal fashion.


Creating great things with enthusiasm and ambition! An eight-person team with diverse and creative ideas developed from the Luminant Bag with its reflective surface and a well thought-out compartment system. Each individual is driving the OAK25 journey forward day by day through innovative ideas. We are not standing still but work on making your life smarter and safer!

We are still far away from the end of our journey!

The last year was just amazing! We are looking forward to the new year and the ongoing journey with OAK25. With a cool team, a lot of discipline and a good portion of fun we are far away from the end.


We are Hiring!

You you would like to be part of the OAK25 team? Here you can find all open vacancies! We are looking forward to hearing from you.

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